For the first time, the Cougar XR-7 was the Mercury counterpart of the Ford Thunderbird (a pairing that lasted through 1997) with Mercury marketing the standard Cougar as a badge-engineered Ford LTD II. The Cougar XR-7 underwent a redesign with the standard Cougar returning in place of the Montego. While Hagerty Insurance currently does not provide values for these fourth-generation Cougars, The NADA Guides Class Car Online Valuation Tool confirms this private seller has his XR7 priced above the “Low”, Average”, and “High” retail value range of $3,075, $6,000, $10,850, respectively.įor the 1977 model year, the fourth-generation Cougar was part of a totally revised Ford intermediate model line. Marketed as a 28,700-mile survivor, the current caretaker has a somewhat firm asking price of $11,500. Fast forward ten years and changing tastes found the fourth generation Cougar XR7 nothing more than a badge-engineered version of the Ford Thunderbird such as this example listed recently on Craigslist in Avon, Ohio. That revised ask now has the car falling just under the high end of the NADA Guides value range.Ĭapitalizing on Ford’s huge success of the Mustang, Mercury launched a lengthened and more luxurious Cougar XR7 version of the pony car for 1967.
#MERCURY COUGAR UPDATE#
September 12th Update – While preparing for our latest Malaise Monday features, we noticed the private seller of this Cougar modified their original listing with the price lowered to $9,999 and the encouragement for people to make offers.Īugust 26th Update – While updating our database we noticed the seller of this Cougar just lowered their asking price $1,000 to $10,500. October 18th Update: While updating our Malaise Monday database, we confirmed the private seller of this ”67 Mercury Cougar deleted their Craigslist ad, so we’re now able to call this one “Sold!” This one may have got away, but if you have your heart set on something similar, email us the details of what you’re looking for or call Rudy directly at (908)295-7330.
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